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BIG ALCOHOL 101

The most powerful alcohol companies bank on a lack of transparency. Most Americans have little idea of the true size and scope of the businesses behind the brand names, let alone the way their practices endanger the public health. In this section, we take a close look the world's top seven alcohol-producing companies and expose some of their most problematic practices.

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Public Relations Tactics

Pinkwashing
Drink Responsibly
Self-Regulation
Industry Funding
Ineffective Educational Programs

Producers

Anheuser-Busch InBev
SABMiller
Molson Coors
Heinekin
Diageo
Constellation Brands
Pernod Ricard
Bacardi
Brown-Forman
Beam Treasury
Campari
Patron
Remy Cointreau
Gallo
Bronco
The Wine Group
Trinchero

Trade/Front Groups

Beer Institute
Brewers Association
Craft Brewers
Wine Institute
DISCUS
FAAR
FW of CA
Craft Distillers
Global Alcohol Producers Group
ICAP

Industry Tactics

Industry Agenda

Self-regulate, deregulate, privatize
Lower/Remove taxes & fees
Expand advertising & promotion
Expand access/availability
Increase profit to owners/shareholders