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Created: Tuesday, January 27 2015 10:39
January 28, 2015
Opponents of the theater's application to serve alcohol
on the premises gather petition signatures outside.
A group of Orange County residents just won their fight against a Regal Entertainment Group theater in their neighborhood, successfully opposing the application for an on-sale alcohol license that began in August 2014. The Aliso Viejo City Council voted 4-1 to deny the alcohol license, after council members
visited theaters serving alcohol and concluded that the local, family-oriented theater was an inappropriate venue for alcohol sales.
What worked? Residents set up a
website to inform the public of the proposed license and its potential impact; attended City Council meetings and voiced opposition to the license; organized demonstrations in front of the theater; and
gathered signatures online and in-person to oppose license. The opposition involved youth at various levels of organizing and did it all within a short period of time.
The group's victory is an exciting example of grassroots organizing that beats back corporate interests, gets effective alcohol policies enacted, and provides a model for community resistance to the alcohol industry.