New Study: Increased Harm, Risky Behaviors Among Underage Alcopop Drinkers

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March 16, 2015

Underage drinkers who exclusively drink supersized alcopops or pre-mixed/ready-to-drink cocktails are more likely to engage in heavy episodic drinking and suffer from alcohol-related injuries, according to a new report in the American Journal of Public Health. The study provides clear evidence linking alcopops to higher risk of alcohol-related harm among youth.

Alcopops are sweet, fizzy, flavored alcoholic beverages, designed to appeal to youth. Supersized alcopops such as Four Loko, Joose, and Mike's Harder often contain higher alcohol content than traditional beer, and in 24-oz. cans, may contain the equivalent of 4-5 standard drinks per single-serving container.

The study's authors advise that policymakers should consider ways to keep these harmful alcohol products away from youth. To learn more about how to reduce access and availability of alcopops to youth, visit the Stop Alcopops campaign page.