New Book Highlights Community Efforts to Prevent Harm

• Print
• Email

Alcohol control remains one of the most pressing public health projects of our time. It is complicated by a wealthy alcohol industry that wields tremendous social, political, and economic clout. Still, there have been some victories. Alcohol Justice Executive Director/CEO Bruce Lee Livingston and Advocacy Manager Director Jorge Castillo have been asked to recount a few of theirs in the new book, Preventing Alcohol-Related Problems: Evidence and Community-Based Initiatives, out now from APHA Press.

The book pairs research essays with case studies of successful prevention campaigns throughout the Unite States. To illustrate strategies to counter alcohol industry marketing, Livingston details Alcohol Justice’s campaign to remove alcohol ads from public transit in several cities in California. Castillo recounts a Friday Night Live campaign to restrict alcopop sales in Richmond, CA. Their chapters are alongside contributions from preeminent researchers and community advocates addressing critical topics in reducing harm including violence, service, age restrictions, disparities, and treatment, among others.

"Looking at everyone who pitched in to this book and all those successful projects across the country really reminds you that yes, local communities can win fights against Big Alcohol,” said Castillo.

Preventing Alcohol-Related Problems is available through the APHA store. Alcohol Justice contributors do not receive remuneration from sales of the book.

READ MORE about alcopops’ effects on youth.

READ MORE about how to get alcohol advertising off of public transit.