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New Report: Alcopops Cheaper than Energy Drinks at 7-Eleven

Alcopops711Alcohol Justice released a new report today showing that convenience store giant 7-Eleven cuts prices on supersized, youth-attractive alcopops, so they are cheaper than non-alcoholic energy drinks. While on average, alcopops were the same price per standard alcoholic drink as beer, supersized alcopops in 16- to 24-ounce cans were cheaper per standard drink than similarly sized beer. Some supersized alcopops such as Four Loko and Mike’s Harder Lemonade, entice youth with more alcohol for the price than even similar-sized malt liquor. “Alcopops are just too good of a deal for kids to pass up,” said Holley Shafer, research analyst at Alcohol Justice and co-author of the new report, “Alcopops Cheaper than Energy Drinks: 7-Eleven Gambles with Children’s Lives.” Alcohol Justice surveyed all 7-Eleven stores in northern California’s Marin County, an area plagued with excessive youth alcohol consumption.

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