In Ireland, a group of doctors is demanding a ban on alcohol sponsorships of sporting events, warning that alcohol companies are “grooming child drinkers.” Dr. William Flannery of the College Psychiatrists of Ireland (CPI) presented to the Oireachtas Transportat and Communications Committee about the link between alcohol sponsorship and the early onset of alcohol abuse, as well as the resulting myriad of alcohol-related complications. And yet, according to Dr. Flannery, sporting bodies are “in the pocket” of the alcohol industry, despite there being “no product on the planet that could cause more harm.” The CPI is calling for a total ban on alcohol sponsorship in sports. For more on the dangers of alcohol marketing and youth, click here.