Finland Bans Alcohol Branded Social Media Communication

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Finnish public service announcement in support of a ban on lifestyle alcohol marketing

In addition to its effective restrictions such as prohibiting alcohol advertising on public places to protect youth from overexposure, President Saulo Niinistö has ensured Finland's policies remain in line with the alcohol industry's marketing tactics. Finland recently amended its law to prohibit alcohol branded media communications starting in 2015. The industry targets youth through social media such as Facebook, Twitter, Instagram and Snapchat, constantly searching for the next big thing while it contributes to increased risk of early alcohol use, binge drinking, and alcohol problems later in life.