Media Advisory
Spanish
CONTACT: Jorge Castillo 213 840-3336
Maite Duran 415 717-1099
Michael Scippa 415 548-0492
Saturday Smack Down at San Rafael Circle K
Alcopop-Free Zone™ Rally Targets Canal Neighborhood Alcopop Seller
SAN RAFAEL, Calif., Jan. 25, 2013 -- Alcohol Justice is reporting that youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone™ will demonstrate tomorrow in front of a Canal Neighborhood business to encourage it to voluntarily end the sale of youth-attractive alcopops. What: Rally, Community Event, Music, BMX Demo, Free Food, Contests, Prizes When: Saturday, January 26, 2013, 12-4 PM Where: Circle K (convenience store and gas station), 981 Francisco Blvd. East, San Rafael, CA 94901 Who: Invited Speakers:
- Jorge Castillo , Advocacy Director Alcohol Justice
- Gilberto Leon , MC, Bay Area TV Reporter
- Joe Feria , Youth For Justice
- Jessica Sanchez , Youth For Justice
- Greg Brockbank , former San Rafael City Councilmember
Entertainment: Enriching Lives Through Music Food: Churro Station Why: Youth-attractive alcopops, or flavored malt beverages (FMBs):
- Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
- Are packaged in brightly-colored cans, similar to energy drinks
- Are priced low enough to effectively target underage drinkers, especially young women
- Can be shelved wherever beer is available - including convenience stores and gas stations
- Come in "binge in a can" supersized 24 oz. single-serving containers with 12 percent alcohol – the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
- Encourage underage consumption leading to serious alcohol-related harm
Supporters:
- Albert Park Neighborhood Alliance
- Alcohol Justice
- Baja Tires
- Being Adept
- Canal Welcome Center
- Families for Safer Schools
- Healthy Marin Partnership
- Healthy Novato
- La Plaza Market
- Luna Travel
- Marin County Board of Supervisors
- Marin County Advisory Board on Alcohol & Other Drug Problems
- Marin County Dept. of Health & Human Services Prevention Hub
- Marin County Pharmacists Association
- Marin YMCA
- Marin County Youth Court
- Novato Blue Ribbon Coalition for Youth
- Novato City Council
- Novato Friday Night Live
- Novato Police Department
- Novato Youth Council
- James Edwards Olmos
- Oscar's Tacos
- Paradise Markets
- Perry's Deli
- Pharmacist Planning Service, Inc.
- Picante Restaurant
- Salon Mirsa
- San Rafael City Council
- Santa Margarita Neighborhood Association
- San Rafael Community Coalition
- Sober Living in Mill Valley
- Taqueria Mi Familia
- Tiburon Town Council
- Twin Cities Coalition for Healthy Youth
- United Markets
- Youth Leadership Institute
- Youth for Justice
Media Availability: For interviews please contact Jorge Castillo 213 840-3336 For More Information: https://www.facebook.com/alcopopfreezonecanal
RELATED LINKS
http://www.AlcoholJustice.org">http://www.AlcoholJustice.org
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