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The Noose Begins to Tighten on US Alcohol Ads.

May 5, 2016

 
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According to the World Health Organization, alcohol consumption accounts for three millions deaths annually. While the cost of alcohol-releated harm continue to rise, alcohol marketing and advertising is also set at an all time high. US reporters are finally shedding light on this important public health issue. The American Journal of Drug & Alcohol Abuse have conducted extensive research on the relationship between brand-specific alcohol advertising and underage alcohol consumptions. The results concluded that underage drinkers were found to be 5 more times likely to consume alcohol brands that were advertised.  

The alcohol industry spends an estimated one million a year on advertising, and a good portion of theseads are placed on public transit. This is a huge public health concern and it is important that our communities take action to keep public transit alcohol ad-free.  This is a global health concern and it demands to be addressed before it causes increased harm. Turkey and Indonesia have set exceptional examples by placing a blanket media ban, and it is important the rest of the world follows suit. 



Youth For Justice Hold Annual Youth Leader Summit

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Youth For Justice Hold Annual Youth Leader Summit


Food, Music, Facilitated Sharing, Medicinal Herb Gardening, Alcohol & Marijuana Prevention

On Saturday, April 29, 2016, Youth For Justice, a community-building project of alcohol industry watchdog Alcohol Justice, held their Annual Youth Leader Summit at the offices of Alcohol Justice in the Canal neighborhood of San Rafael.

The summit, sponsored by the San Rafael Alcohol and Drug Coalition, brought together 40 youth leaders from Marin and other Bay Area communities, providing a supportive forum for networking and peer learning.

The theme for this year’s event was "Healing" -- self, community, Mother Earth. Through a process facilitated by John Mahkewa (Peacemaker, Hopi Tribe Member, and resident of Quechan Reservation, Yuma, AZ) participants shared their healing practices and what has helped them to navigate through difficult times. They also shared their commitment to making a difference by sharing their visions and stories of activism to reduce harm in their communities. Participants also enjoyed entertainment provided by the band Human Assembly.

Youth For Justice is grateful for the generous supporters of this year’s Annual Youth Leader Summit: San Rafael Alcohol and Drug Coalition, University of San Francisco, Florencio González, American Soil, Picante Taqueria, and Alcohol Justice.

Members of the San Rafael Alcohol and Drug Coalition include:

·       Alcopop Free Zone® Marin Coalition

·       Bay Area Community Resources


·       Canal Welcome Center

·       Canal Community Businesses, Parents, & Residents

·       Comite DeAcción Communitaria


·       First Presbyterian Church of San Rafael

·       La Plaza Market

·       Project Avary Peacemakers


·       Trips for Kids


·       The Recovery Station TV Series


·       University of San Francisco School of Nursing

·       AlcoholJustice

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Supermajority of States Bans Powdered Alcohol

Alcohol Justice reports that 31 states have now legislated or regulated complete bans on powdered alcohol, and California is well on the way to do the same. On April 28th, the California Assembly unanimously passed AB 1554 (Irwin, D–Thousand Oaks). A companion bill (SB 819, Huff, R– San Dimas) unanimously passed the Senate last month. To date, 113 out of 120 California legislators have voted for a powdered alcohol ban.

Last March, Alcohol Justice requested emergency legislative action nationwide in response to news that the U.S. Alcohol & Tobacco Tax & Trade Bureau (TTB) had approved labels for the powdered alcohol product, Palcohol. The TTB approval gave a green light for the tax rates and labels, allowing states to allow the product, regulate or ban.

Since then, new laws have been passed in 31 states to prohibit the possession, purchase, sale, offer for sale, distribution, manufacture, or use of powdered alcohol. Most states make the violation of these provisions punishable with fines. There are ten states that have legislation in the pipeline to ban the products. There are only three states that allow sales.

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CA, MD, MA, MN, NH, & NY passed temporary powdered alcohol bans 
and also have pending legislation to make those bans permanent.

CLICK HERE to view the full press release.

If your states has powdered alcohol legislation pending, or is one of those states yet to act, please TAKE ACTION to show your support for stopping this youth-attractive alcoholic product from hitting the market.